Wednesday, January 27, 2010

Amazing News! Blogher 2010!

Hello!


I hope your life is absolutely wonderful!

I have some AMAZING news to share! I was invited to speak at the 2010 Blogher Conference in New York, August 6-7. Yeah!

I will speak on a panel entitled "Mastering Intellectual Property Law." Specifically, I will discuss intellectual property law, registering and protecting a trademark, copyright infringement, defamation, libel and slander.

This blog has afforded me amazing speaking and writing opportunities. It has been very good to me. I have found that individuals are really interested and have a thirst for information on how to protect their intellectual property in Social Media platforms.

When I started this blog in 2008, I thought to myself it would be great if I could share this information with bloggers on a larger platform. Now I have that opportunity!

I just want to say thank you to everyone who has read this blog, commented and supported it. It has been a tremendous blessing to me and I hope to you as well.

Monday, January 25, 2010

Security and Privacy Issues with Google Wave

Hello

By now everyone has heard the buzz about Google's newest product, Google Wave. Google Wave is an online tool that lets users instantaneously communicate and share information. Any user of the Wave can reply anywhere in the message, edit the content and add participants at any point in the Wave. The Wave can also be played back to review the Wave's content.

This technology sounds pretty cool. However, there are some privacy and security concerns regarding the use of Google Wave. The following are two features of Google Wave that can potentially lead to privacy and security risks for a company.

1. Any member can add someone else to the Wave without the other member's permission. This is a serious security risk. If members of the Wave are discussing trade secrets, or confidential information, an unauthorized person can be added and have access to that information.

2. A user can load gadgets or other third-party applications to the Wave and these gadgets can have access to other participants information.

When protecting confidential or trade secrets, confidential information is only 'secret' if appropriate measures are taken to protect confidential information. This includes restricting access to confidential or company secrets to a select few individuals. If confidential or secret information is exchanged on Google Wave, this information can be compromised. The ability to add individuals to the Wave without prior approval or restrictions is a serious security risk for any business.

In addition, the ability to add third party applications or gadgets to the Wave without prior verification or approval from the administrator of the Wave presents another set of security issues. These third party gadgets can have malicious code that will not become apparent until the gadget is added.

Google Wave is a neat tool for collaborative projects. However, if a group of individuals are working on highly confidential or top secret projects, I do not recommend using Google Wave as a collaborative tool. The potential security risks are just too great.

I welcome your thoughts!

Monday, January 18, 2010

Universities Aggressively Policing Their Trademarks.

Hello:

Universities are cracking down on individuals who sell their team logos, names, or any gear associated with their teams without a proper license. The University of Cincinnati recently enforced their trademark rights by filing cease and desist actions against several retailers, boosters, and students selling unauthorized merchandise. The cease and desist letters demanded immediate compliance as well as return of any profits or merchandise to the university.

The University of Cincinnati will also join other Universities in pursuing trademark infringement litigation against several national resellers who refuse to stop selling their merchandise without a license. Specifically, the Universities are concerned with lost licensing revenue; selling of inconsistent trademarks between the Universities and resellers; and brand protection.

The Universities are doing the right thing. As I have previously discussed, if a trademark owner does not protect or police their trademark or brand, the results are:

1. lost of trademark rights;
2. loss of licensing revenue; and
3. brand dilution.

Remember when pursing a trademark infringement claim, the courts will examine whether the trademark owner did its duty in protecting its trademark. If a trademark owner it too lax in protecting their brand, the court may consider the trademark too weak.

I welcome your thoughts!